Cover photo for the Big Feed Case study project with the three hosts in costume

The Big Feed

branding
social media
campaign marketing
web design
web development

Meat the Need approached us to amplify their The Big Feed campaign, and the importance of creating a compelling narrative and strong visual presence. Our goal was to design and develop a comprehensive campaign that not only raised awareness but also encouraged meaningful community involvement.

Through strategic branding, engaging social media content, and a user-friendly website, we helped MTN drive significant donations and support for this vital initiative.

Explore how we contributed to making a big impact on food security in New Zealand.

The Big Feed Logo
The Big Feed Logo
The Big Feed Logo

The Big Feed's new logo is clean, modern, and represents the campaign's mission in a bold, memorable way.

team photo of the crew at the big feed
Behind the scenes for the big feed event
Team photo with the big feed t-shirt design
Call booth of the big feed taking donations
Behind the scenes for the big feed event
Mobile design of the social posts created for the big feed

Designed a focused social media campaign to amplify The Big Feed, driving awareness and engagement across key platforms.

The Big Feed event bobbing for apples
The Big Feed event bobbing for apples
Matt in the Big Feed costume
Wayne in the Big Feed costume

We animated a hitchhiking journey from Auckland to Christchurch, capturing iconic NZ landmarks through dynamic visuals that brought the adventure to life.

Character illustration for the Colin Hickey tour hitch hiking down New Zealand

Through creative design, strategic campaigns, and engaging content, we helped amplify The Big Feed’s mission, making a lasting impact in communities across New Zealand.